News post / 26 Jun 2017 - by blueshark

Choosing the Right Topics for your Blog Posts

A blog is a highly efficient ways to keep adding fresh content to your website. Your business blog can achieve much more if you have a well-defined blogging strategy in place. No matter the purpose of your blog, coming up with the right topics that connect with your audience might seem elusive.

Fret not, for you can build topics around some tested and proven ideas.


Have a Set Purpose for your Blog First

Depending on your business objectives, you might want to use your blog to:

  • Increase search engine rankings
  • Build credibility by showcasing your industry expertise
  • Engage with your audience
  • Encourage your visitors to take specific action such as sign up for a free trial or subscribe to your newsletter

For best results, base your topics around the following ideas.


Frequently Asked Questions with no Satisfactory Answer

Look for some specific questions your target audience is asking. Search for questions that do not have any satisfactory answer as yet. This is a great opportunity to establish your authority and bring in some highly targeted traffic.

You can gain insights into audience questions through:

  • Online surveys through your blog and social media channels
  • Customer emails and chat sessions
  • Keyword-based research


Unique Information

You might have some exclusive content such as research data, customer or business experiences, insider interviews, and other insights. Base your post on this unique insight. This approach will make your blogs stand out.


Trending Topics

Monitoring news, social media channels, and your competitors’ blogs, gives you an insight into the latest trending topics. You can build your post around these topics. This approach will ensure your blog posts relevant and interesting for audiences as well as search engines.


Related Topics

Sometimes, people might be interested in a particular topic might be interested in some additional topics. Look for these additional topics and blog about them to generate some quality traffic as well as to establish your expertise.

A well-maintained blog with planned content can be a great asset for your business. A strong focus on planning your blog purpose and content increases your chances of success.



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